I tried digital marketing for my home automation store, mixed results
Moderator: leecollings
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psubiaco
- Posts: 245
- Joined: Monday 20 August 2018 9:38
- Target OS: Raspberry Pi / ODroid
- Domoticz version: Beta
- Location: Italy
- Contact:
Re: I tried digital marketing for my home automation store, mixed results
What is your website URL?
Paolo
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I use DomBus modules to charge EV car, get a full alarm system, control heat pump, fire alarm detection, lights and much more. Video
Facebook page - Youtube channel
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I use DomBus modules to charge EV car, get a full alarm system, control heat pump, fire alarm detection, lights and much more. Video
Facebook page - Youtube channel
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imautohuttraeger
- Posts: 405
- Joined: Saturday 14 March 2020 13:40
- Target OS: Raspberry Pi / ODroid
- Domoticz version: latest
- Location: Germany
- Contact:
Re: I tried digital marketing for my home automation store, mixed results
Honestly: If the shop is small and the same products are sold elsewhere, too, then nowadays you hardly have a chance to compete withe the big players, who also offer full payback and free return.
In short: No USP - No Chance. Is there any USP you have?
The times of SEO and Google ad words are over.
IMHO, the only possibility is to sell via the market places of the big platforms. And use their marketing (exploiting) tools. But profitability on a small scale is questionable ...
Or your prices are absolutely cheap. Then you have a chance to promote links to your shop via placing them at online price comparison platforms. But there you also have to pay a fee.
In short: No USP - No Chance. Is there any USP you have?
The times of SEO and Google ad words are over.
IMHO, the only possibility is to sell via the market places of the big platforms. And use their marketing (exploiting) tools. But profitability on a small scale is questionable ...
Or your prices are absolutely cheap. Then you have a chance to promote links to your shop via placing them at online price comparison platforms. But there you also have to pay a fee.
Stop, look and listen.